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Effective planning and strategy development require knowledge of markets, customers, competitors and emerging trends. Usable knowledge comes from quality research and experienced observation.
Stiles Healthcare Strategy provides consumer research, patient satisfaction studies, community attitude studies, physician studies, evaluations of advertising effectiveness and analysis of competitors. Most important, we provide experience to interpret and apply what we learn.
Research methods include focus groups, web-based surveys, telephone polling, mail response, personal interviews and data analysis in a variety of settings and applications.
Clients have used research provided by Stiles Healthcare Strategy for:
- Strategic planning and development of marketing strategy
- Feasibility studies for new facilities and services
- Physician attitudes and referral preferences
- Measurement of consumer preferences and health care purchasing trends
- Support for certificate of need applications and presentations
- Measurement of community health status and health habits
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